The criteria that matter for an agency
Before comparing tools, list what you really expect:
- Keeping clients separate: one space per client, access per team member.
- Covering the ad networks your clients actually use.
- The client deliverable: online portal, PDF, or both, in your colours or the client's.
- The time spent finding what to fix in each account, not just showing it.
- A cost that stays readable as the number of clients grows.
Showing results: reporting
AgencyAnalytics charges $20 per client per month billed annually, with over 85 integrations announced, unlimited reports and full white label (domain and emails in your name). Whatagraph starts at €999 per month billed annually and targets teams producing a large volume of reports. With Supermetrics (from €39 per month billed annually) and Looker Studio (free), you build your dashboards yourself.
Improving accounts: auditing and management
Adshift is designed for the work on the accounts. Each client has its own workspace; the agency's organization invites team members with a role (owner, admin or member). Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads and X Ads accounts are connected through OAuth.
An account audit returns a health score, risks ranked by severity and actions to take; on Google Ads, they are applied from the tool. Google Ads, Meta, SEO and GEO PDF reports use the client's logo and colours. Adshift does not offer a client portal on your domain: if that is your priority, a reporting tool is still needed.
How to combine the two
A common setup: the reporting tool for the monthly client meeting, the auditing tool for the weekly work on the accounts. Adshift's cost does not depend on the number of clients but on credits used: a Google Ads audit costs 5 credits, and it is free if rerun on data unchanged for less than 24 hours.
Tools by agency need
| Tool | Need covered | Listed price | Limit to know |
|---|---|---|---|
| AgencyAnalytics | White-label client reporting | $20/client/month (annual) | Cost grows with the number of clients |
| Whatagraph | Reporting and data centralization | From €999/month (annual) | High entry budget |
| Supermetrics + Looker Studio | Custom dashboards | From €39/month (annual) | Dashboards to build and maintain |
| Adshift | Account auditing and management, SEO, GEO | Free, then €9 to €49/month | No client portal on your domain |
Frequently asked questions
- Does Adshift handle several clients?
- Yes: one workspace per client, and an organization that brings the agency team together with owner, admin and member roles. The number of connected accounts depends on the plan.
- Are Adshift reports white-label?
- PDF reports use the logo and colours of the client's workspace. There is no online portal on your own domain, which tools such as AgencyAnalytics offer.
- Does Adshift support Microsoft Ads and Google Analytics 4?
- No. Adshift connects Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, X Ads, Search Console and Merchant Center.
Further reading
Sources checked on 9 October 2026: AgencyAnalytics pricing, Whatagraph pricing, Supermetrics pricing. Pricing and features of the tools mentioned may have changed since.