Adshift or AgencyAnalytics?
AgencyAnalytics is a white-label client reporting tool, billed per client. Adshift is French software that uses AI to audit and manage Google Ads, Meta Ads, LinkedIn Ads and TikTok Ads accounts, SEO and visibility in AI answers. They meet two different needs, which sometimes complement each other.
At a glance
Choose AgencyAnalytics if…
- Your priority is a white-label reporting portal, with your own domain and emails.
- You need to pull together many sources (over 85 integrations announced), including analytics and SEO from many tools.
- Your clients look at online dashboards themselves rather than PDF reports.
Choose Adshift if…
- You first want to find and fix what is wrong in the ad accounts, not just show it.
- You want to apply recommendations in Google Ads without leaving the tool, or let the Autopilot suggest them every hour.
- You also track SEO and what AI engines say about your clients (GEO audit).
- Your budget is fixed and must not grow with the number of clients.
Adshift and AgencyAnalytics, criterion by criterion
| Criterion | Adshift | AgencyAnalytics |
|---|---|---|
| Main use | Auditing, managing and creating campaigns, SEO, GEO | Client reporting and dashboards |
| Pricing | Free plan, then €9, €19 or €49 per month (Starter, Growth, Business); Enterprise on quote | $20 per client per month, billed annually (single Core plan) |
| Trial | Free plan with free credits | 14 days, no credit card |
| Ad networks | Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads and X Ads, plus Search Console and Merchant Center | Over 85 marketing integrations announced |
| Ad account audit | Audit per ad network with prioritized recommendations, including Performance Max and Shopping | AI insights and analysis (AgencyAI) |
| Actions in ad networks | Yes on Google Ads: applying recommendations (budgets, bids, negative keywords, pausing) and an hourly Autopilot, in suggestion or apply mode; campaign creation on Google Ads, Meta, LinkedIn and Pinterest | |
| Client reports | Google Ads, Meta, SEO and GEO PDF reports, with the client's logo and colours | Unlimited reports and dashboards, automated sending |
| Full white label (domain, emails) | ||
| SEO audit and AI visibility | SEO audit, optimized articles, and GEO audit: what ChatGPT, Gemini, Claude and Perplexity answer about your brand | Rank tracking and AI tracking as paid add-ons |
| Teamwork | One workspace per client, an organization with invitations and roles (owner, admin, member) | Unlimited staff accounts |
| Languages | Interface in French, English, German and Portuguese | Not checked |
AgencyAnalytics pricing and features checked on 9 October 2026 on the AgencyAnalytics pricing page. They may have changed since: check them before you decide.
What really sets them apart
AgencyAnalytics answers one question: how do you show a client every month what their campaigns delivered? Its strength is presentation, white-labelled, of data from many sources. Its per-client pricing suits agencies that bill for reporting.
Adshift answers another question: what is wrong in this account, and how do you fix it? Each ad network audit produces prioritized recommendations that can be applied in Google Ads from the tool. The price does not depend on the number of clients but on the credits used.
The two can coexist: AgencyAnalytics for the client portal, Adshift for the work on the accounts. If you can only keep one, ask yourself whether your client pays to see their numbers or to improve them.
Frequently asked questions
- Does Adshift replace AgencyAnalytics?
- Not for white-label reporting: Adshift produces PDF reports with the client's logo, but no client portal on your own domain. It does replace the auditing and fixing work usually done alongside the reporting tool.
- Which is cheaper for an agency with 10 clients?
- AgencyAnalytics announces $20 per client per month billed annually, around $200 per month for 10 clients. Adshift costs €9 to €49 per month depending on the plan, whatever the number of clients; only credit usage varies.
- Is Adshift a French tool?
- Yes. Adshift is published by Artivio, a French simplified joint-stock company based in Paris (SIREN 940 514 508), and its interface is available in French, English, German and Portuguese.
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