Adshift or Whatagraph?
Whatagraph is a reporting and marketing data centralization platform, built for teams that produce a lot of reports. Adshift is French software that uses AI to audit and manage ad accounts, SEO and visibility in AI answers, from €9 per month.
At a glance
Choose Whatagraph if…
- You produce a large volume of reports and want to blend data from many sources.
- You need to transfer your data to BigQuery or Looker Studio (Prime plan).
- Your reporting budget runs to hundreds of euros a month and dedicated support matters to you.
Choose Adshift if…
- Your main need is to improve ad accounts: audits, prioritized recommendations, fixes applied in Google Ads.
- You also create Google Ads, Meta, LinkedIn or Pinterest campaigns and want to do it from the same tool.
- You track SEO and your clients' presence in ChatGPT, Gemini, Claude and Perplexity answers.
- You are starting with a small budget: free plan, then €9 to €49 per month.
Adshift and Whatagraph, criterion by criterion
| Criterion | Adshift | Whatagraph |
|---|---|---|
| Main use | Auditing, managing and creating campaigns, SEO, GEO | Data centralization and reporting |
| Pricing | Free plan, then €9, €19 or €49 per month (Starter, Growth, Business); Enterprise on quote | Max plan from €999 per month, billed annually; Prime on quote |
| Billing unit | Subscription and credits | Credits, 1 credit = 1 connected data account (50 to start on Max) |
| Ad networks | Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads and X Ads, plus Search Console and Merchant Center | Advanced integrations, premium ones on Prime |
| Ad account audit | Audit per ad network with prioritized recommendations, including Performance Max and Shopping | AI agents to create reports and insights |
| Actions in ad networks | Yes on Google Ads: applying recommendations (budgets, bids, negative keywords, pausing) and an hourly Autopilot, in suggestion or apply mode; campaign creation on Google Ads, Meta, LinkedIn and Pinterest | |
| Alerts | Daily alerts on connected accounts | KPI monitoring with alerts |
| White-label reports | Google Ads, Meta, SEO and GEO PDF reports, with the client's logo and colours | White-label reports; custom domain on Prime |
| SEO audit and AI visibility | SEO audit, optimized articles, and GEO audit: what ChatGPT, Gemini, Claude and Perplexity answer about your brand | |
| Users | One workspace per client, an organization with invitations and roles (owner, admin, member) | Unlimited users and reports |
Whatagraph pricing and features checked on 9 October 2026 on the Whatagraph pricing page. They may have changed since: check them before you decide.
What really sets them apart
Whatagraph is built to present data: it connects accounts, blends them and produces polished reports, with AI agents to write them faster. Its entry price is aimed at teams for whom reporting is a job in itself.
Adshift is built to act on accounts: each audit lists what needs fixing, in order of priority, and Google Ads fixes can be applied from the tool. It adds what a reporting tool does not cover: campaign creation, SEO and auditing visibility in AI engines.
If your problem is producing reports, Whatagraph is more complete. If your problem is that campaigns are underperforming, Adshift addresses it directly, for a fraction of the price.
Frequently asked questions
- Does Adshift do reporting like Whatagraph?
- In part: Adshift generates Google Ads, Meta, SEO and GEO PDF reports with the client's logo and colours. It does not blend data from third-party sources or send online dashboards as Whatagraph does.
- What is the price difference between Adshift and Whatagraph?
- Whatagraph shows a Max plan from €999 per month billed annually. Adshift offers a free plan, then plans at €9, €19 and €49 per month.
- Can Adshift change my campaigns?
- Yes on Google Ads, with your approval: budgets, bids, negative keywords, pausing, or continuously with the Autopilot in suggestion or apply mode. On Meta, LinkedIn and Pinterest, Adshift creates campaigns; on TikTok and X, it reads and audits without making changes.
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all your marketing?
Create, audit and publish on Google, Meta, LinkedIn and Pinterest, from a single AI tool.
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