Adshift or Supermetrics + Looker Studio?
Supermetrics moves ad network data into tools such as Looker Studio, where you build your own dashboards. Adshift reads the same ad accounts to audit them, recommend fixes and apply them, with no dashboard to build.
At a glance
Choose Supermetrics + Looker Studio if…
- You want fully custom dashboards and have the time to build and maintain them.
- You need to combine ad data with other sources (analytics, CRM, spreadsheets) in Looker Studio, BigQuery or a spreadsheet.
- A data team or technical profile already handles your reporting.
Choose Adshift if…
- You do not want to build dashboards: you want to know what to fix in your accounts, in order of priority.
- You want to apply fixes in Google Ads from the tool, or let the Autopilot suggest them.
- You want an SEO audit and an audit of your visibility in AI engines in the same place.
- You want a low entry cost: free plan, then €9 to €49 per month.
Adshift and Supermetrics + Looker Studio, criterion by criterion
| Criterion | Adshift | Supermetrics + Looker Studio |
|---|---|---|
| Main use | Auditing, managing and creating campaigns, SEO, GEO | Extracting data into dashboards you build |
| Pricing | Free plan, then €9, €19 or €49 per month (Starter, Growth, Business); Enterprise on quote | Supermetrics: €39/month (Starter) or €159/month (Growth) billed annually, €49 or €199 monthly; Looker Studio is free |
| Trial | Free plan with free credits | 14 days on any connector or destination, no credit card |
| Setup | OAuth connection of accounts, ready-to-use audits | Connecting sources, then designing dashboards |
| Audit and recommendations | Audit per ad network with prioritized recommendations, including Performance Max and Shopping | |
| Actions in ad networks | Yes on Google Ads: applying recommendations (budgets, bids, negative keywords, pausing) and an hourly Autopilot, in suggestion or apply mode; campaign creation on Google Ads, Meta, LinkedIn and Pinterest | |
| Custom dashboards | ||
| Combining with other data sources | ||
| SEO audit and AI visibility | SEO audit, optimized articles, and GEO audit: what ChatGPT, Gemini, Claude and Perplexity answer about your brand | |
| Client reports | Google Ads, Meta, SEO and GEO PDF reports, with the client's logo and colours | Shareable Looker Studio dashboards, to build |
Supermetrics + Looker Studio pricing and features checked on 9 October 2026 on the Supermetrics pricing page. They may have changed since: check them before you decide.
What really sets them apart
Supermetrics and Looker Studio form a data pipeline: the first extracts numbers from ad networks, the second presents them. The result is as good as the dashboards you build, and they need maintaining when the ad networks change.
Adshift starts from the same accounts, but for another purpose: instead of displaying the numbers, it analyses them and produces prioritized recommendations. On Google Ads, it applies the fixes you approve.
The two complement each other well: Supermetrics and Looker Studio for custom reporting, Adshift for deciding what to change in the accounts. If you have neither the time nor the profile to build dashboards, Adshift is the shortest path to decisions.
Frequently asked questions
- Does Adshift export its data to Looker Studio?
- No. Adshift is not a data connector: it produces audits, recommendations and PDF reports. For custom dashboards in Looker Studio, a connector such as Supermetrics is still needed.
- How much do Supermetrics and Looker Studio cost?
- Looker Studio is free. Supermetrics shows €39 per month for the Starter plan and €159 per month for the Growth plan billed annually (€49 and €199 monthly), with a 14-day trial.
- Which ad networks does Adshift connect?
- Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads and X Ads, as well as Google Search Console and Merchant Center. Google Analytics 4 and Microsoft Ads are not connected.
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